The digital billboard displayed one driver's memories.
Lena Crow finds an impossible clue at the East Ring highway. What begins as evidence becomes a trap built around one name.
On October 2, 2016, Lena Crow checks a roadside billboard in the East Ring highway.
At 8:23 a.m., it shows private childhood scenes.
No witness is supposed to be near the East Ring highway.
Each image leads closer to a buried crime.
Lena Crow realizes the official record is wrong.
The power fails around a roadside billboard.
A cold smell fills the East Ring highway.
Lena Crow photographs everything before touching it.
The photograph shows a figure beside a roadside billboard.
Lena Crow finds the real room empty.
Lena Crow calls the county dispatcher.
The dispatcher goes silent after hearing the East Ring highway.
They warn Lena Crow not to move.
A second sound answers from behind a roadside billboard.
It repeats Lena Crow's full name.
The nearest exit locks behind Lena Crow.
Fresh marks circle Lena Crow's shoes.
They lead toward a roadside billboard.
Lena Crow follows them one step too far.
Then the billboard is controlled from an abandoned van.